Fitness Made Simple.

Results Guaranteed.

The Problem

You’re facing a common but deeply frustrating situation: a lack of clarity on how to achieve your fitness goals, difficulty in following through with plans, and the struggle to adapt when life throws unexpected challenges your way. When either ignored or met with underwhelming conventional training solutions, these issues undermine your ability to simply contend with aging much less attain peak performance.

In your line of work, you don’t have time for nonsense. You are already bombarded with too much information, requests for attention, and “magic pill” promises. At the same time, this isn’t something you can put off or delegate, leading to long-term consequences that could derail your career and shorten your life expectancy. That’s why you need a consistent and adaptable solution that skips the experiments and gets you straight to results.

How do I get fit effectively?

Let's explore some options...

Follow Instagram Trends

Many people do this. You find a trendy new thing and do that until the next one. However, a staggering 92% of social media fitness trends aren't backed by any sort of scientific data. If you like gambling, go for it!

Hire A Gym Trainer

We have worked in this role, and what we found lacking most was the "after-hours" help needed to succeed outside the purchased training hours. There is also little guidance on diet, which is a huge part of the transformation process.

Buy Courses

You can find inexpensive courses all over the Internet, but ultimately they're not made for you specifically and you can't ask them questions. They eventually become unsustainable and you're right back where you started.

Our Solution

So what makes this platform so fundamentally different? The fitness landscape does not suffer from a lack of information, but rather an overload of it. There is so much chaff to cut through and you don't have spare time or energy to waste testing it all out. Where do you start? What should you do? How often? Do you need a restrictive diet? That's where we come in.

Our mission is to guide you from a place of inefficient training and vague fitness goals to a state of targeted, measurable growth through intelligent workout plans, precise nutrition strategies, and personal accountability. You need something that works for you and fits with your schedule. You also have to see results while eating what you like and navigating a packed schedule, which we show you how to do.

We have spent years figuring out what works and what doesn't, implementing the same methods in our own regimens. And unlike other in-person trainers or do-it-yourself courses, our trainers are personally available to you 24/7. Unless you deliberately self-sabotage your process, you are GUARANTEED results. We stand by that guarantee. Together, we'll defy the aging process, helping you achieve a physique like you've never imagined!

The Steps

Intake & Assessment

This is the onboarding phase. We set the stage with current measurements, targets, and objectives. We introduce you to the modalities we use to communicate and track your progress.

Roadmap Design

Your fitness solution is customized for you. Using the data gathered in the onboarding process, we map out your medium-term plan or "mesocycle" for the next few months, setting you up with your daily assignments.

Execute & Adapt

This is where the rubber meets the road. You will learn the habits and exercises introduced in this mesocycle and track your progress. Progressive overload principles will manifest as steady and measurable wins. Since nothing ever goes perfectly to plan, we remain equipped to help you navigate the unexpected, like an injury that's aggravated by a certain movement.

Finish Mesocycle

The training period will conclude and we will debrief. If you are on a long-term plan, we'll strategize the next mesocycle, setting new goals and targets that build upon the successes of the previous cycle.

Testimonials

Virginia L.

Tristan K.

Daniel B.

“At my age I no longer have room for trial and error, so I just did what I always have. Joe showed me a totally new structure for my routine which enabled me to break out of my decade-long plateau and I am loving my time in the gym again!”

Thomas K.

Britt L.

Your Trainers

Joe brings 20+ years of experience to the table to include bodybuilding, endurance training, and military prep. His specialty is hypertrophy training, crafting the most efficient programs designed to build muscle reliably. He began personal training to show people what they are capable of achieving with the right guidance, making fitness less of a task and more of a vitality-instilling lifestyle.

On the personal side, he is a father and Navy veteran. In addition to gym time, he enjoys a plethora of outdoor activities such as trail running, fishing, and kayaking. He's a Harley guy that absolutely loves to ride, and also raises big snakes.

Joe Loomis

Sarah Reintjes-Tolen

With a background in endurance racing, group fitness, and yoga instruction, Sarah brings a diverse skill set to her work. She particularly enjoys assisting clients in overcoming injuries and other obstacles, guiding them towards smarter training methods and empowering them to age with strength and resilience.

Sarah's specialties include triathlon, endurance racing, injury awareness and recovery, group fitness, nutrition, functional fitness for aging populations, and yoga. With her expertise and genuine dedication to her clients, Sarah is driven by helping individuals achieve their fitness goals, lead healthier lives, and have fun doing it. Outside of training Sarah enjoys spending time with her rescued pythons, photography, creating mixed media art, and wildlife conservation trips abroad.